Volume down as prices go up for USPS. What does it mean for Marketers?

March 3, 2009 Kevinharlow Direct Marketing

May 11th is the date targeted for postage rates to go up across the board.  The average rate increase is about 3.8% and does vary by segment.  Of course, the behind the scenes story contributing to the increase is the decline in recent mail volume … with a 9.5 billion piece decline in mail for 2008.   According [...]

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