Traditional Marketing

traditional marketing

Volume down as prices go up for USPS. What does it mean for Marketers?

March 3, 2009 Kevinharlow Direct Marketing

May 11th is the date targeted for postage rates to go up across the board. The average rate increase is about 3.8% and does vary by segment. Of course, the behind the scenes story contributing to the increase is the decline in recent mail volume … with a 9.5 billion piece decline in mail for 2008. According [...]

2 All Industries, data management, digital marketing, Direct Marketing, email marketing,

Welcome to the new ICS Advisor – the first ICS Blog site

December 19, 2008 Kevinharlow General Marketing

Welcome to the new ICS Advisor – the first ICS Blog site! The focus for this site is to provide a valued resource to guide your marketing efforts. With the many challenges for today’s marketers (advances in technology and digital tools, economic pressures), our goal is to provide ongoing dialogue on smarter and more cost-effective [...]

All Industries, cost-effective marketing, customer acquistion, customer retention, digital marketing,