Build your email mix with sweepstakes!

February 4, 2009 Kevinharlow Data Cleansing and Enhancement

I was visiting with a client the other day who was doing an excellent job of acquiring their customers’ email addresses.  They are very experienced marketers who focus the majority of their marketing efforts on cross-sell activities.  They were leveraging enticing promotional sweepstakes as a way to drive email activation from customers who had not previously provided [...]

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