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Survey Says… SEO Tops Marketers’ 2011 Plans
SEO Tops Marketers’ 2011 Plans – This survey reveals the top three online marketing channels and tactics planned for 2011. (Source: toprankblog.com, highest ranked marketing blog) [k1]Lets move to a future blog post
All Aboard the SEM Bandwagon!
A recent Forrester study shows what all of us already know. Marketers will continue to shift dollars from traditional media and traditional direct marketing to online direct marketing. I like Target Marketing Magazine’s research summary overviewing the growth factors in SEM, SEO, online advertising (a.k.a., Pay-Per-Click) and Email Marketing which are among the listed 16 [...]
Think “Leads,” Not “Web Site Visitors”
We’re in the process of updating our Web site (well, when aren’t we in the process of updating or optimizing our Web site?) and maybe many of you are doing same right now. Here’s some advice to make sure you’re getting the most out of your Web site: Stop thinking in terms of VISITORS. Think [...]
Search Engine Optimization is a long term investment
I was connecting with Adam Henige, our strategic partner from Netvantage Marketing this week about all of the cool and trendy social networking tools that are appearing everywhere it seems. We are now Twittering on Good Morning America! But how do these new marketing tools really compare to the fundamentals in the Digital Services arena [...]
Questions to Get Your Paid Search Campaign Started Right
I’ve run into a number of clients who really don’t understand where to start when it comes to generating targeted leads through paid search. The more I thought about it, I decided it would be helpful to provide some guidelines for clients to gain a basic understanding of things you need to think about to run a successful [...]