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2012 “Smart Marketing” Segments you need to consider … because they work!
Happy New Year! As we come into 2012, I am pausing for a few minutes to reflect on the fast pace of our Targeted Marketing World over the past 5 plus years. Now as we find even more options in our “multi-channel world” than ever before, Marketing Managers are faced with increasing choices for their [...]
The Gift of Measurable ROI, Peace & Goodwill Between Marketing & Financial Departments
‘Tis the Season…for finalizing budgets and marketing plans for 2010. You are not alone as I am in the same process for ICS. So, here’s a timely gift to all of my in-house marketing executive friends that will boost your department’s status in your organization. This article, "Make the C-Suite Believe", from chiefmarketer.com breaks-down the marketing [...]