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Paid Search For E-Commerce: What’s Been working?
The performance numbers for our e-commerce clients have been frankly outstanding in the last 6 months. We have seen great increases in CTR, revenue, and ROI, with significant decreases in CPC. Believe me, it isn’t all us. It is a combination of our AdWords playbook, our clients having good products, our clients caring about their site, and our clients listening to landing page recommendations for conversion.
Inc. Names ICS as a Fastest Growing, Privately-held Company for the 5th Consecutive Year (and the Secret Behind Our Success)
Inc. magazine ranked ICS on their 5000 fastest growth companies list for
the fifth year in a row. Here is ICS’s financial analysis on the areas of
company growth.
Social Media: Marketing Darling of the Moment or Just a Shiny New Tool?
I’m back from my West Coast trip spent visiting clients in LA and, of course, attending the DMA 2010 in San Francisco. For me, the biggest take-away from this year’s conference was a big affirmation that ICS is on the right track with our product/service mix and integration of online and offline marketing tools… and [...]
Top 5 PPC Pitfalls
I just read a great article on Pay Per Click in the Multichannel Merchant about the top 5 things marketers get wrong in PPC campaigns… thought you would find this interesting – especially if you attended our Google AdWords Webinar. If you missed this Webinar, just view our on-demand library to get the basics on starting [...]
Tips & Tactics for Launching a Google AdWord Campaign
Click on the following link to few the first 10 minutes of ICS’s webinar on Tips and Tactics for launching a Google Adword Campaign. If you like what you hear, give us a call for a copy of the full webinar detail … as well as professional and experienced advise in this area. http://www.youtube.com/icsMarketingSupport#play/uploads/0/hL-w8y9iCzs [...]
ROI-based Search
Here’s a DMNews article about setting-up a paid search budget based on profitability. I found it interesting for two reasons. 1) We just broadcasted a webinar on paid search and discussed budget setup and controls and 2) We just happen to be strategizing on how to expand our own marketing success in paid search from [...]
Search Engine Optimization is a long term investment
I was connecting with Adam Henige, our strategic partner from Netvantage Marketing this week about all of the cool and trendy social networking tools that are appearing everywhere it seems. We are now Twittering on Good Morning America! But how do these new marketing tools really compare to the fundamentals in the Digital Services arena [...]
Questions to Get Your Paid Search Campaign Started Right
I’ve run into a number of clients who really don’t understand where to start when it comes to generating targeted leads through paid search. The more I thought about it, I decided it would be helpful to provide some guidelines for clients to gain a basic understanding of things you need to think about to run a successful [...]