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Questions to Get Your Paid Search Campaign Started Right

February 26, 2009 Kevinharlow Search Engine Marketing

I’ve run into a number of clients who really don’t understand where to start when it comes to generating targeted leads through paid search.   The more I thought about it, I decided it would be helpful to provide some guidelines for clients to gain a basic understanding of things you need to think about to run a successful [...]

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0 All Industries, analytics, keywords, market segmentation, online advertising,

Where do you go to find information on a business?

February 19, 2009 Kevinharlow General Marketing

We have had some discussion around the office recently on where people go today when they want to find a particular business or business product?  It use to be that our only option was to pull out the “Yellow Pages”.  Obviously today, the Internet has changed our world in this area … but, how many people [...]

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0 All Industries, B2C marketing, business to consumer marketing, consumer marketing, online lead generation,

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