ICS Blog RSSmulti-channel marketing
2012 “Smart Marketing” Segments you need to consider … because they work!
Happy New Year! As we come into 2012, I am pausing for a few minutes to reflect on the fast pace of our Targeted Marketing World over the past 5 plus years. Now as we find even more options in our “multi-channel world” than ever before, Marketing Managers are faced with increasing choices for their [...]
Survey Says… SEO Tops Marketers’ 2011 Plans
SEO Tops Marketers’ 2011 Plans – This survey reveals the top three online marketing channels and tactics planned for 2011. (Source: toprankblog.com, highest ranked marketing blog) [k1]Lets move to a future blog post
5 Best Practices in Direct Mail Design
I just read this article on the 5 Best Practices in Direct Mail Design and had to pass it along. With all of the digital advances in direct marketing grabbing our attention (and for good reason), including triggered communications/emails, it’s nice to re-visit what makes the printed direct mail piece work — especially one that’s tied into a [...]
All Aboard the SEM Bandwagon!
A recent Forrester study shows what all of us already know. Marketers will continue to shift dollars from traditional media and traditional direct marketing to online direct marketing. I like Target Marketing Magazine’s research summary overviewing the growth factors in SEM, SEO, online advertising (a.k.a., Pay-Per-Click) and Email Marketing which are among the listed 16 [...]
Advantages of Creating an Integrated Marketing Database for Your Business
Integrated marketing is creating growing complications for most businesses to manage their customer data. Customer Email data management requirements for opt-outs and bounces are often difficult to maintain, and creating intelligent landing pages for customers to provide you with updated customer data adds yet another level of complexity. In our opinion, one of the easiest ways [...]
Multichannel Integration and Optimization: The Direct Marketer’s To-Do List that’s NEVER Done
I’m sure you’re right there with me…there’s nothing more satisfying than crossing-off action items on my to-do lists – whether it’s in the office, at home and those places where both worlds blend. But as marketers, that satisfaction is forever elusive when it comes to Web site optimization and making sure you’re being strategic across [...]
Offline and Online integration — Little things make a big difference!
This week, I came across an article from JupiterResearch talking about online and offline integration efforts that I thought was pretty strong. We have been talking about marketing integration for nearly two decades … but now we have more channels to integrate than ever before. Possibly you have heard the statistic: “An iProspect’s 2007 study ‘Offline [...]
Volume down as prices go up for USPS. What does it mean for Marketers?
May 11th is the date targeted for postage rates to go up across the board. The average rate increase is about 3.8% and does vary by segment. Of course, the behind the scenes story contributing to the increase is the decline in recent mail volume … with a 9.5 billion piece decline in mail for 2008. According [...]
Build your email mix with sweepstakes!
I was visiting with a client the other day who was doing an excellent job of acquiring their customers’ email addresses. They are very experienced marketers who focus the majority of their marketing efforts on cross-sell activities. They were leveraging enticing promotional sweepstakes as a way to drive email activation from customers who had not previously provided [...]