ICS Blog RSSmarketsmart
Advantages of Creating an Integrated Marketing Database for Your Business
Integrated marketing is creating growing complications for most businesses to manage their customer data. Customer Email data management requirements for opt-outs and bounces are often difficult to maintain, and creating intelligent landing pages for customers to provide you with updated customer data adds yet another level of complexity. In our opinion, one of the easiest ways [...]
Our Technology Solutions provide administrative efficiencies for Marketers
I was working with a client this week who was looking to implement a new Customer Loyalty program. Our role in the opportunity was to create a new technology portal to manage their customer loyalty activities via the web. This year’s program was going to increase in size … forcing the client to look at [...]