With marketers continuing to highlight increases in their 2012 marketing budgets, I thought it was timely to reflect on what is and isn’t working in the arena of email prospecting. While companies continue to evolve their email communications to current customers and “handraisers” interested in their product, email prospecting is a different story.
With today’s technology, you don’t have to be a multi-million dollar organization to develop quality data-driven marketing. At ICS Marketing Support Solutions we can provide some advice in this area for your organization.
Happy New Year! As we come into 2012, I am pausing for a few minutes to reflect on the fast pace of our Targeted Marketing World over the past 5 plus years. Now as we find even more options in our “multi-channel world” than ever before, Marketing Managers are faced with increasing choices for their [...]