ICS Blogmarketing
Five Ways to Create a Data-Driven Marketing Culture
With today’s technology, you don’t have to be a multi-million dollar organization to develop quality data-driven marketing. At ICS Marketing Support Solutions we can provide some advice in this area for your organization.
2012 “Smart Marketing” Segments you need to consider … because they work!
Happy New Year! As we come into 2012, I am pausing for a few minutes to reflect on the fast pace of our Targeted Marketing World over the past 5 plus years. Now as we find even more options in our “multi-channel world” than ever before, Marketing Managers are faced with increasing choices for their [...]
The Meaningful Market
The term “Meaningful Market” has been thrown around a lot recently. If you Google the term, you find different results ranging from company names, book titles to people who attempt to define it… including Biz Stone, Co-Founder of Twitter, who says what it means to him in more than 140 characters. At this year’s DMA [...]