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Triggered Communications Raise Email Response Rates and Conversions
There has been a lot of discussion from the recent DMA and around ICS regarding Triggered Communications. Why all the buzz? Quite simply it is driven from the successes that larger organizations are starting to see in this area. While email response rates are continuing to be challenged, Triggered Communications are a key component to adding relevancy [...]
2010 DMA Should Be Interesting
I can’t remember a year where we have had as much change in our marketing world. With the economy struggling, this alone has had significant impact. Add onto this the evolution of new digital tools such as Search, Social Media and Mobile and this year’s Direct Marketing Association’s national convention is bound to be interesting. [...]