The Gift of Measurable ROI, Peace & Goodwill Between Marketing & Financial Departments

December 1, 2009 Kevinharlow General Marketing

‘Tis the Season…for finalizing budgets and marketing plans for 2010.  You are not alone as I am in the same process for ICS.  So, here’s a timely gift to all of my in-house marketing executive friends that will boost your department’s status in your organization.  This article, "Make the C-Suite Believe", from chiefmarketer.com breaks-down the marketing [...]

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1 marketing strategy and planning, measurable marketing, ROI,