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2010 DMA Should Be Interesting
I can’t remember a year where we have had as much change in our marketing world. With the economy struggling, this alone has had significant impact. Add onto this the evolution of new digital tools such as Search, Social Media and Mobile and this year’s Direct Marketing Association’s national convention is bound to be interesting. [...]
Rethinking the Mature Market
I was reading an interesting study yesterday from Pew Research. The title of it was “Generations Online in 2009″. The interesting note that I picked-up from the study was the growth in Internet usage in the mature segment of the population: The biggest increase in Internet use since 2005 can be seen in the 70-75 [...]
Questions to Get Your Paid Search Campaign Started Right
I’ve run into a number of clients who really don’t understand where to start when it comes to generating targeted leads through paid search. The more I thought about it, I decided it would be helpful to provide some guidelines for clients to gain a basic understanding of things you need to think about to run a successful [...]