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Leveraging Legacy “In-Market Shopper” Data for Automotive
August 28, 2009 Kevinharlow analytics
It has been an interesting Summer in the Automotive Marketing space. Tough to be in Michigan and not be impacted by the challenges faced to jumpstart this business sector. The focus of today’s message is using Legacy In Market Shopper data in the Automotive Space. Typically, Automobile Manufacturers use the freshest data coming from sources like [...]
0 Add new tag, analytics, Automotive Marketing, business to consumer marketing, Direct Marketing,
Are you ready for “Cash for Clunkers”?
July 12, 2009 Kevinharlow Direct Marketing
According to the Detroit News on July 2, 2009, June auto sales show that consumers are holding-off on purchases until the Cash for Clunkers program gets started. “Consumers encouraged by promising economic signs headed back to dealer showrooms last month, but sales sputtered in late June as prospective buyers waited for the government to introduce [...]
2 B2C marketing, business to consumer marketing, Direct Marketing, integrated marketing, List Strategy,
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