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Lead Management

Leveraging Legacy “In-Market Shopper” Data for Automotive

August 28, 2009 Kevinharlow analytics

It has been an interesting Summer in the Automotive Marketing space.  Tough to be in Michigan and not be impacted by the challenges faced to jumpstart this business sector.  The focus of today’s message is using Legacy In Market Shopper data in the Automotive Space.  Typically, Automobile Manufacturers use the freshest data coming from sources like [...]

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0 Add new tag, analytics, Automotive Marketing, business to consumer marketing, Direct Marketing,

The Importance of Developing Handraisers for your Business

May 9, 2009 Kevinharlow Direct Marketing

So few companies fully understand and leverage the power of developing “handraisers”.  In our world, this is someone who is interested in your company’s product, but not ready to purchase your products or services at this time.  It applies to just about every business segment and industry. I am sure you can relate this to your every day shopping [...]

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1 data driven technology, data management, email marketing, Lead Management, online lead generation,

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