Rethinking the Mature Market

March 9, 2009 Kevinharlow Direct Marketing

I was reading an interesting study yesterday from Pew Research.  The title of it was “Generations Online in 2009″.   The interesting note that I picked-up from the study was the growth in Internet usage in the mature segment of the population: The biggest increase in Internet use since 2005 can be seen in the 70-75 [...]

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