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5 Best Practices in Direct Mail Design
I just read this article on the 5 Best Practices in Direct Mail Design and had to pass it along. With all of the digital advances in direct marketing grabbing our attention (and for good reason), including triggered communications/emails, it’s nice to re-visit what makes the printed direct mail piece work — especially one that’s tied into a [...]
Triggered Communications Webinar & 5 Tips for Success
I’m sure you’ve heard by now that Triggered Communications is a great way to increase your email marketing’s timeliness, relevancy and ROI. To help get you started, we’re hosting a Webinar on April 15, 2010 at 1:00 – 2:00 p.m. EST — “How to Use Event Triggered Communications to Increase Email Relevancy, Response and Sales.” We’ll show you [...]
All Aboard the SEM Bandwagon!
A recent Forrester study shows what all of us already know. Marketers will continue to shift dollars from traditional media and traditional direct marketing to online direct marketing. I like Target Marketing Magazine’s research summary overviewing the growth factors in SEM, SEO, online advertising (a.k.a., Pay-Per-Click) and Email Marketing which are among the listed 16 [...]
Triggered Communications Raise Email Response Rates and Conversions
There has been a lot of discussion from the recent DMA and around ICS regarding Triggered Communications. Why all the buzz? Quite simply it is driven from the successes that larger organizations are starting to see in this area. While email response rates are continuing to be challenged, Triggered Communications are a key component to adding relevancy [...]
2010 DMA Should Be Interesting
I can’t remember a year where we have had as much change in our marketing world. With the economy struggling, this alone has had significant impact. Add onto this the evolution of new digital tools such as Search, Social Media and Mobile and this year’s Direct Marketing Association’s national convention is bound to be interesting. [...]
Multichannel Integration and Optimization: The Direct Marketer’s To-Do List that’s NEVER Done
I’m sure you’re right there with me…there’s nothing more satisfying than crossing-off action items on my to-do lists – whether it’s in the office, at home and those places where both worlds blend. But as marketers, that satisfaction is forever elusive when it comes to Web site optimization and making sure you’re being strategic across [...]
The Importance of Developing Handraisers for your Business
So few companies fully understand and leverage the power of developing “handraisers”. In our world, this is someone who is interested in your company’s product, but not ready to purchase your products or services at this time. It applies to just about every business segment and industry. I am sure you can relate this to your every day shopping [...]
Volume down as prices go up for USPS. What does it mean for Marketers?
May 11th is the date targeted for postage rates to go up across the board. The average rate increase is about 3.8% and does vary by segment. Of course, the behind the scenes story contributing to the increase is the decline in recent mail volume … with a 9.5 billion piece decline in mail for 2008. According [...]