ICS Blog RSS

Direct Marketing

Survey Says… SEO Tops Marketers’ 2011 Plans

August 17, 2010 Kevinharlow Digital Lead Generation

SEO Tops Marketers’ 2011 Plans – This survey reveals the top three online marketing channels and tactics planned for 2011.  (Source:  toprankblog.com, highest ranked marketing blog)  [k1]Lets move to a future blog post

More

0 Direct Marketing, integrated marketing, multi-channel marketing, online marketing, search engine optimization,

5 Best Practices in Direct Mail Design

May 12, 2010 Kevinharlow Direct Marketing

I just read this article on the 5 Best Practices in Direct Mail Design and had to pass it along.  With all of the digital advances in direct marketing grabbing our attention (and for good reason), including triggered communications/emails, it’s nice to re-visit what makes the printed direct mail piece work — especially one that’s tied into a [...]

More

0 B2C marketing, business to consumer marketing, consumer marketing, Direct Marketing, email marketing,

Triggered Communications Webinar & 5 Tips for Success

March 15, 2010 Kevinharlow Digital Lead Generation

I’m sure you’ve heard by now that Triggered Communications is a great way to increase your email marketing’s timeliness, relevancy and ROI.   To help get you started, we’re hosting a Webinar on April 15, 2010 at 1:00 – 2:00 p.m. EST — “How to Use Event Triggered Communications to Increase Email Relevancy, Response and Sales.” We’ll show you [...]

More

0 B2C marketing, business to consumer marketing, consumer marketing, cost-effective marketing, Direct Marketing,

All Aboard the SEM Bandwagon!

March 4, 2010 Kevinharlow analytics

A recent Forrester study shows what all of us already know.  Marketers will continue to shift dollars from traditional media and traditional direct marketing to online direct marketing.  I like Target Marketing Magazine’s research summary overviewing the growth factors in SEM, SEO, online advertising (a.k.a., Pay-Per-Click) and Email Marketing which are among the listed 16 [...]

More

2 cost-effective marketing, digital marketing, Direct Marketing, email marketing, integrated marketing,

Top 10 Email Appending Mistakes to Avoid

December 1, 2009 Kevinharlow Data Cleansing and Enhancement

This article, Top 10 Email Appending Mistakes to Avoid, from ChiefMarketer.com not only tells you how to avoid email appending mistakes, but also gives helpful tips on what to look for in an Email Marketing Services Provider.  Whether or not you choose ICS for your next email marketing project, I want to make sure that your investment [...]

More

0 Direct Marketing, email appending, email marketing, List Strategy,

2010 DMA Should Be Interesting

October 18, 2009 Kevinharlow Direct Marketing

I can’t remember a year where we have had as much change in our marketing world.  With the economy struggling, this alone has had significant impact.  Add onto this the evolution of new digital tools such as Search, Social Media and Mobile and this year’s Direct Marketing Association’s national convention is bound to be interesting.  [...]

More

0 All Industries, business to consumer marketing, Direct Marketing, email marketing, integrated marketing,

Leveraging Legacy “In-Market Shopper” Data for Automotive

August 28, 2009 Kevinharlow analytics

It has been an interesting Summer in the Automotive Marketing space.  Tough to be in Michigan and not be impacted by the challenges faced to jumpstart this business sector.  The focus of today’s message is using Legacy In Market Shopper data in the Automotive Space.  Typically, Automobile Manufacturers use the freshest data coming from sources like [...]

More

0 Add new tag, analytics, Automotive Marketing, business to consumer marketing, Direct Marketing,

Multichannel Integration and Optimization: The Direct Marketer’s To-Do List that’s NEVER Done

August 7, 2009 Kevinharlow Email Marketing

I’m sure you’re right there with me…there’s nothing more satisfying than crossing-off action items on my to-do lists – whether it’s in the office, at home and those places where both worlds blend.  But as marketers, that satisfaction is forever elusive when it comes to Web site optimization and making sure you’re being strategic across [...]

More

0 consumer marketing, cost-effective marketing, data driven technology, Direct Marketing, email marketing,

Are you ready for “Cash for Clunkers”?

July 12, 2009 Kevinharlow Direct Marketing

According to the Detroit News on July 2, 2009, June auto sales show that consumers are holding-off on purchases until the Cash for Clunkers program gets started.  “Consumers encouraged by promising economic signs headed back to dealer showrooms last month, but sales sputtered in late June as prospective buyers waited for the government to introduce [...]

More

2 B2C marketing, business to consumer marketing, Direct Marketing, integrated marketing, List Strategy,

Volume down as prices go up for USPS. What does it mean for Marketers?

March 3, 2009 Kevinharlow Direct Marketing

May 11th is the date targeted for postage rates to go up across the board.  The average rate increase is about 3.8% and does vary by segment.  Of course, the behind the scenes story contributing to the increase is the decline in recent mail volume … with a 9.5 billion piece decline in mail for 2008.   According [...]

More

2 All Industries, data management, digital marketing, Direct Marketing, email marketing,

Powered by WordPress. Designed by elogi.