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The Meaningful Market
The term “Meaningful Market” has been thrown around a lot recently. If you Google the term, you find different results ranging from company names, book titles to people who attempt to define it… including Biz Stone, Co-Founder of Twitter, who says what it means to him in more than 140 characters. At this year’s DMA [...]
Social Media: Marketing Darling of the Moment or Just a Shiny New Tool?
I’m back from my West Coast trip spent visiting clients in LA and, of course, attending the DMA 2010 in San Francisco. For me, the biggest take-away from this year’s conference was a big affirmation that ICS is on the right track with our product/service mix and integration of online and offline marketing tools… and [...]
Top 5 PPC Pitfalls
I just read a great article on Pay Per Click in the Multichannel Merchant about the top 5 things marketers get wrong in PPC campaigns… thought you would find this interesting – especially if you attended our Google AdWords Webinar. If you missed this Webinar, just view our on-demand library to get the basics on starting [...]
All Aboard the SEM Bandwagon!
A recent Forrester study shows what all of us already know. Marketers will continue to shift dollars from traditional media and traditional direct marketing to online direct marketing. I like Target Marketing Magazine’s research summary overviewing the growth factors in SEM, SEO, online advertising (a.k.a., Pay-Per-Click) and Email Marketing which are among the listed 16 [...]
Why digital makes sense in your marketing mix
By: Adam Henige While more and more organizations have at least begun to dip their toes into the world of search marketing, some still fail to see how it will fit into a traditional marketing campaign or precisely how it supplements more traditional methods. I’ve been fortunate enough to have this discussion in-person with a [...]
Triggered Communications Raise Email Response Rates and Conversions
There has been a lot of discussion from the recent DMA and around ICS regarding Triggered Communications. Why all the buzz? Quite simply it is driven from the successes that larger organizations are starting to see in this area. While email response rates are continuing to be challenged, Triggered Communications are a key component to adding relevancy [...]
ROI-based Search
Here’s a DMNews article about setting-up a paid search budget based on profitability. I found it interesting for two reasons. 1) We just broadcasted a webinar on paid search and discussed budget setup and controls and 2) We just happen to be strategizing on how to expand our own marketing success in paid search from [...]
Search Engine Optimization is a long term investment
I was connecting with Adam Henige, our strategic partner from Netvantage Marketing this week about all of the cool and trendy social networking tools that are appearing everywhere it seems. We are now Twittering on Good Morning America! But how do these new marketing tools really compare to the fundamentals in the Digital Services arena [...]
Volume down as prices go up for USPS. What does it mean for Marketers?
May 11th is the date targeted for postage rates to go up across the board. The average rate increase is about 3.8% and does vary by segment. Of course, the behind the scenes story contributing to the increase is the decline in recent mail volume … with a 9.5 billion piece decline in mail for 2008. According [...]
Welcome to the new ICS Advisor – the first ICS Blog site
Welcome to the new ICS Advisor – the first ICS Blog site! The focus for this site is to provide a valued resource to guide your marketing efforts. With the many challenges for today’s marketers (advances in technology and digital tools, economic pressures), our goal is to provide ongoing dialogue on smarter and more cost-effective [...]