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Advantages of Creating an Integrated Marketing Database for Your Business
Integrated marketing is creating growing complications for most businesses to manage their customer data. Customer Email data management requirements for opt-outs and bounces are often difficult to maintain, and creating intelligent landing pages for customers to provide you with updated customer data adds yet another level of complexity. In our opinion, one of the easiest ways [...]
Build your email mix with sweepstakes!
I was visiting with a client the other day who was doing an excellent job of acquiring their customers’ email addresses. They are very experienced marketers who focus the majority of their marketing efforts on cross-sell activities. They were leveraging enticing promotional sweepstakes as a way to drive email activation from customers who had not previously provided [...]