Customer Acquistion

customer acquistion

Think “Leads,” Not “Web Site Visitors”

February 17, 2010 Kevinharlow integrated marketing

We’re in the process of updating our Web site (well, when aren’t we in the process of updating or optimizing our Web site?) and maybe many of you are doing same right now. Here’s some advice to make sure you’re getting the most out of your Web site: Stop thinking in terms of VISITORS. Think [...]

0 All Industries, customer acquistion, integrated marketing, online lead generation, online marketing,

Offline and Online integration — Little things make a big difference!

April 4, 2009 Kevinharlow Direct Marketing

This week, I came across an article from JupiterResearch talking about online and offline integration efforts that I thought was pretty strong. We have been talking about marketing integration for nearly two decades … but now we have more channels to integrate than ever before. Possibly you have heard the statistic: “An iProspect’s 2007 study ‘Offline [...]

1 B2C marketing, business to consumer marketing, cost-effective marketing, customer acquistion, integrated marketing,

Welcome to the new ICS Advisor – the first ICS Blog site

December 19, 2008 Kevinharlow General Marketing

Welcome to the new ICS Advisor – the first ICS Blog site! The focus for this site is to provide a valued resource to guide your marketing efforts. With the many challenges for today’s marketers (advances in technology and digital tools, economic pressures), our goal is to provide ongoing dialogue on smarter and more cost-effective [...]

All Industries, cost-effective marketing, customer acquistion, customer retention, digital marketing,