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5 Best Practices in Direct Mail Design
I just read this article on the 5 Best Practices in Direct Mail Design and had to pass it along. With all of the digital advances in direct marketing grabbing our attention (and for good reason), including triggered communications/emails, it’s nice to re-visit what makes the printed direct mail piece work — especially one that’s tied into a [...]
Top 5 PPC Pitfalls
I just read a great article on Pay Per Click in the Multichannel Merchant about the top 5 things marketers get wrong in PPC campaigns… thought you would find this interesting – especially if you attended our Google AdWords Webinar. If you missed this Webinar, just view our on-demand library to get the basics on starting [...]
Triggered Communications Webinar & 5 Tips for Success
I’m sure you’ve heard by now that Triggered Communications is a great way to increase your email marketing’s timeliness, relevancy and ROI. To help get you started, we’re hosting a Webinar on April 15, 2010 at 1:00 – 2:00 p.m. EST — “How to Use Event Triggered Communications to Increase Email Relevancy, Response and Sales.” We’ll show you [...]
Multichannel Integration and Optimization: The Direct Marketer’s To-Do List that’s NEVER Done
I’m sure you’re right there with me…there’s nothing more satisfying than crossing-off action items on my to-do lists – whether it’s in the office, at home and those places where both worlds blend. But as marketers, that satisfaction is forever elusive when it comes to Web site optimization and making sure you’re being strategic across [...]
Tips & Tactics for Launching a Google AdWord Campaign
Click on the following link to few the first 10 minutes of ICS’s webinar on Tips and Tactics for launching a Google Adword Campaign. If you like what you hear, give us a call for a copy of the full webinar detail … as well as professional and experienced advise in this area. http://www.youtube.com/icsMarketingSupport#play/uploads/0/hL-w8y9iCzs [...]
ROI-based Search
Here’s a DMNews article about setting-up a paid search budget based on profitability. I found it interesting for two reasons. 1) We just broadcasted a webinar on paid search and discussed budget setup and controls and 2) We just happen to be strategizing on how to expand our own marketing success in paid search from [...]
Where do you go to find information on a business?
We have had some discussion around the office recently on where people go today when they want to find a particular business or business product? It use to be that our only option was to pull out the “Yellow Pages”. Obviously today, the Internet has changed our world in this area … but, how many people [...]
Build your email mix with sweepstakes!
I was visiting with a client the other day who was doing an excellent job of acquiring their customers’ email addresses. They are very experienced marketers who focus the majority of their marketing efforts on cross-sell activities. They were leveraging enticing promotional sweepstakes as a way to drive email activation from customers who had not previously provided [...]