Business To Consumer Marketing

business to consumer marketing

Where do you go to find information on a business?

February 19, 2009 Kevinharlow General Marketing

We have had some discussion around the office recently on where people go today when they want to find a particular business or business product? It use to be that our only option was to pull out the “Yellow Pages”. Obviously today, the Internet has changed our world in this area … but, how many people [...]

0 All Industries, B2C marketing, business to consumer marketing, consumer marketing, online lead generation,

Build your email mix with sweepstakes!

February 4, 2009 Kevinharlow Data Cleansing and Enhancement

I was visiting with a client the other day who was doing an excellent job of acquiring their customers’ email addresses. They are very experienced marketers who focus the majority of their marketing efforts on cross-sell activities. They were leveraging enticing promotional sweepstakes as a way to drive email activation from customers who had not previously provided [...]

4 All Industries, B2C marketing, business to consumer marketing, consumer marketing, data cleansing,