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Webinar_Google Analytics: Insiders’ Tips & Tricks to Get More from Your Online Search Marketing Campaign
Find out how to use Google Analytics to get more out of your online search marketing campaigns. Join Joe Ford and me for our webinar on Thursday, August 26 at 2 p.m. EST. How effective is your Online Search Marketing Campaign? You’ve done the front end work: keyword research, website optimization, keyword saturation, ad text, URLs [...]
ROI-based Search
Here’s a DMNews article about setting-up a paid search budget based on profitability. I found it interesting for two reasons. 1) We just broadcasted a webinar on paid search and discussed budget setup and controls and 2) We just happen to be strategizing on how to expand our own marketing success in paid search from [...]
Rethinking the Mature Market
I was reading an interesting study yesterday from Pew Research. The title of it was “Generations Online in 2009″. The interesting note that I picked-up from the study was the growth in Internet usage in the mature segment of the population: The biggest increase in Internet use since 2005 can be seen in the 70-75 [...]
Questions to Get Your Paid Search Campaign Started Right
I’ve run into a number of clients who really don’t understand where to start when it comes to generating targeted leads through paid search. The more I thought about it, I decided it would be helpful to provide some guidelines for clients to gain a basic understanding of things you need to think about to run a successful [...]