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	<title>ICS Advisor</title>
	<link>http://blogs.icshq.com</link>
	<description>Marketing Insight to Grow your Business</description>
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		<title>5 Best Practices in Direct Mail Design</title>
		<description><![CDATA[I just read this article on the 5 Best Practices in Direct Mail Design and had to pass it along.  With all of the digital advances in direct marketing grabbing our attention (and for good reason), including triggered communications/emails, it&#8217;s nice to re-visit what makes the printed direct mail piece work &#8212; especially one that&#8217;s tied into a [...]]]></description>
		<link>http://blogs.icshq.com/index.php/2010/05/12/5-best-practices-in-direct-mail-design/</link>
			</item>
	<item>
		<title>Top 5 PPC Pitfalls</title>
		<description><![CDATA[I just read a great article on Pay Per Click in the Multichannel Merchant about the top 5 things marketers get wrong in PPC campaigns&#8230; thought you would find this interesting &#8211; especially if you attended our Google AdWords Webinar.  If you missed this Webinar, just view our on-demand library to get the basics on starting [...]]]></description>
		<link>http://blogs.icshq.com/index.php/2010/03/25/top-5-ppc-pitfalls/</link>
			</item>
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		<title>Triggered Communications Webinar &amp; 5 Tips for Success</title>
		<description><![CDATA[I&#8217;m sure you&#8217;ve heard by now that Triggered Communications is a great way to increase your email marketing&#8217;s timeliness, relevancy and ROI.   To help get you started, we&#8217;re hosting a Webinar on April 15, 2010 at 1:00 &#8211; 2:00 p.m. EST &#8212; &#8220;How to Use Event Triggered Communications to Increase Email Relevancy, Response and Sales.&#8221;
We&#8217;ll show you how easy [...]]]></description>
		<link>http://blogs.icshq.com/index.php/2010/03/15/triggered-communications-webinar-5-tips-for-success/</link>
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		<title>All Aboard the SEM Bandwagon!</title>
		<description><![CDATA[A recent Forrester study shows what all of us already know.  Marketers will continue to shift dollars from traditional media and traditional direct marketing to online direct marketing. 
I like Target Marketing Magazine’s research summary overviewing the growth factors in SEM, SEO, online advertising (a.k.a., Pay-Per-Click) and Email Marketing which are among the listed 16 online [...]]]></description>
		<link>http://blogs.icshq.com/index.php/2010/03/04/all-aboard-the-sem-bandwagon/</link>
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		<title>Think “Leads,” Not “Web Site Visitors”</title>
		<description><![CDATA[We’re in the process of updating our Web site (well, when aren’t we in the process of updating or optimizing our Web site?) and maybe many of you are doing same right now. Here’s some advice to make sure you’re getting the most out of your Web site: Stop thinking in terms of VISITORS. Think [...]]]></description>
		<link>http://blogs.icshq.com/index.php/2010/02/17/think-%e2%80%9cleads%e2%80%9d-not-%e2%80%9cweb-site-visitors%e2%80%9d/</link>
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		<title>Hot 2010 Marketing Trends Getting Hotter</title>
		<description><![CDATA[Targeting &#8211; Measurement &#8211; Channel Integration &#8211; Prospecting  
These four trends are what ICS is all about and what we&#8217;ve been preaching for increased sales lift, better Marketing ROI and overall business growth.  Now, direct marketers across the country are finally starting to see these four tenets as &#34;hot trends for 2010&#34; according to Deliver Magazine.   
Targeting &#8212; [...]]]></description>
		<link>http://blogs.icshq.com/index.php/2010/01/12/hot-2010-marketing-trends-getting-hotter/</link>
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		<title>The Gift of Measurable ROI, Peace &amp; Goodwill Between Marketing &amp; Financial Departments</title>
		<description><![CDATA[‘Tis the Season…for finalizing budgets and marketing plans for 2010.  You are not alone as I am in the same process for ICS. 
So, here’s a timely gift to all of my in-house marketing executive friends that will boost your department’s status in your organization.  This article, &#34;Make the C-Suite Believe&#34;, from chiefmarketer.com breaks-down the marketing planning [...]]]></description>
		<link>http://blogs.icshq.com/index.php/2009/12/01/the-gift-of-measurable-roi-peace-goodwill-between-marketing-financial-departments/</link>
			</item>
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		<title>Top 10 Email Appending Mistakes to Avoid</title>
		<description><![CDATA[This article, Top 10 Email Appending Mistakes to Avoid, from ChiefMarketer.com not only tells you how to avoid email appending mistakes, but also gives helpful tips on what to look for in an Email Marketing Services Provider. 
Whether or not you choose ICS for your next email marketing project, I want to make sure that your investment and [...]]]></description>
		<link>http://blogs.icshq.com/index.php/2009/12/01/top-10-email-appending-mistakes-to-avoid/</link>
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		<title>Why digital makes sense in your marketing mix</title>
		<description><![CDATA[By: Adam Henige
While more and more organizations have at least begun to dip their toes into the world of search marketing, some still fail to see how it will fit into a traditional marketing campaign or precisely how it supplements more traditional methods.
I&#8217;ve been fortunate enough to have this discussion in-person with a variety of [...]]]></description>
		<link>http://blogs.icshq.com/index.php/2009/12/01/why-digital-makes-sense-in-your-marketing-mix/</link>
			</item>
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		<title>Triggered Communications Raise Email Response Rates and Conversions</title>
		<description><![CDATA[There has been a lot of discussion from the recent DMA and around ICS regarding Triggered Communications.  Why all the buzz?  Quite simply it is driven from the successes that larger organizations are starting to see in this area. 
While email response rates are continuing to be challenged, Triggered Communications are a key component to adding relevancy to [...]]]></description>
		<link>http://blogs.icshq.com/index.php/2009/11/15/triggered-communications-are-raising-email-response-rates-and-conversion/</link>
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