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Inc. Magazine Names ICS as One of the Fastest-Growing Companies – 4 Years Running
I have some bright news to share on this rainy Michigan morning… Inc. magazine named us on their 5000 List – for the fourth year in a row! I will include our news release in this post so you can see the details on why we continue to grow, even during a slow economy. We’re [...]
The Top 11 SEO Mistakes – STOP THE MADNESS!
A big thanks to Jennifer Horowitz for attempting to “stop the madness” today in her Search Engine Journal article. I know SEO is still a new-ish frontier for many marketers out there, but it’s time to learn what SEO can do for your business growth and how to do it right… and in this case, [...]
Triggered Communications Webinar & 5 Tips for Success
I’m sure you’ve heard by now that Triggered Communications is a great way to increase your email marketing’s timeliness, relevancy and ROI. To help get you started, we’re hosting a Webinar on April 15, 2010 at 1:00 – 2:00 p.m. EST — “How to Use Event Triggered Communications to Increase Email Relevancy, Response and Sales.” We’ll show you [...]
Triggered Communications Raise Email Response Rates and Conversions
There has been a lot of discussion from the recent DMA and around ICS regarding Triggered Communications. Why all the buzz? Quite simply it is driven from the successes that larger organizations are starting to see in this area. While email response rates are continuing to be challenged, Triggered Communications are a key component to adding relevancy [...]
2010 DMA Should Be Interesting
I can’t remember a year where we have had as much change in our marketing world. With the economy struggling, this alone has had significant impact. Add onto this the evolution of new digital tools such as Search, Social Media and Mobile and this year’s Direct Marketing Association’s national convention is bound to be interesting. [...]
Advantages of Creating an Integrated Marketing Database for Your Business
Integrated marketing is creating growing complications for most businesses to manage their customer data. Customer Email data management requirements for opt-outs and bounces are often difficult to maintain, and creating intelligent landing pages for customers to provide you with updated customer data adds yet another level of complexity. In our opinion, one of the easiest ways [...]
RELEVANCY is Key in Email Marketing Success
Now I wouldn’t consider myself a cynic, but I had to chuckle when I read the “cynic’s take” at the bottom of this article in Direct Magazine. It’s exactly what I was thinking as I read about this email marketing study’s results. It seems marketers are improving at deliverability and open-rates, but still struggle [...]
Search Engine Optimization is a long term investment
I was connecting with Adam Henige, our strategic partner from Netvantage Marketing this week about all of the cool and trendy social networking tools that are appearing everywhere it seems. We are now Twittering on Good Morning America! But how do these new marketing tools really compare to the fundamentals in the Digital Services arena [...]