ICS Advisor » search engine optimization

Survey Says… SEO Tops Marketers’ 2011 Plans

Kevinharlow — Tue, 17 Aug 2010 13:47:30 +0000

SEO Tops Marketers’ 2011 Plans – This survey reveals the top three online marketing channels and tactics planned for 2011. (Source: toprankblog.com, highest ranked marketing blog)

[k1]Lets move to a future blog post

The Top 11 SEO Mistakes – STOP THE MADNESS!

Kevinharlow — Tue, 03 Aug 2010 16:18:31 +0000

A big thanks to Jennifer Horowitz for attempting to “stop the madness” today in her Search Engine Journal article. I know SEO is still a new-ish frontier for many marketers out there, but it’s time to learn what SEO can do for your business growth and how to do it right… and in this case, how to avoid doing it wrong. As our own Joe Ford — and even Jennifer — says, “What’s the point in having a Web site if no one can find you?”

Don’t let this happen to you. Read this article and don’t hesitate to call me if you need help in pulling it all together.

All Aboard the SEM Bandwagon!

Kevinharlow — Thu, 04 Mar 2010 15:06:14 +0000

A recent Forrester study shows what all of us already know. Marketers will continue to shift dollars from traditional media and traditional direct marketing to online direct marketing.

I like Target Marketing Magazine’s research summary overviewing the growth factors in SEM, SEO, online advertising (a.k.a., Pay-Per-Click) and Email Marketing which are among the listed 16 online marketing trends.

More than 80% of marketers are using paid search and SEO and plan to expand search into more segments. As consumers search more online, Google’s AdWord inventory continues to grow. All music to marketers’ ears as you expand your paid search and SEO efforts.

Online advertising, “performance-based” media buys and integrated email marketing are also slated for substantial growth through 2014.