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ROI-based Search
Here’s a DMNews article about setting-up a paid search budget based on profitability. I found it interesting for two reasons. 1) We just broadcasted a webinar on paid search and discussed budget setup and controls and 2) We just happen to be strategizing on how to expand our own marketing success in paid search from [...]
Search Engine Optimization is a long term investment
I was connecting with Adam Henige, our strategic partner from Netvantage Marketing this week about all of the cool and trendy social networking tools that are appearing everywhere it seems. We are now Twittering on Good Morning America! But how do these new marketing tools really compare to the fundamentals in the Digital Services arena [...]
Offline and Online integration — Little things make a big difference!
This week, I came across an article from JupiterResearch talking about online and offline integration efforts that I thought was pretty strong. We have been talking about marketing integration for nearly two decades … but now we have more channels to integrate than ever before. Possibly you have heard the statistic: “An iProspect’s 2007 study ‘Offline [...]
Rethinking the Mature Market
I was reading an interesting study yesterday from Pew Research. The title of it was “Generations Online in 2009″. The interesting note that I picked-up from the study was the growth in Internet usage in the mature segment of the population: The biggest increase in Internet use since 2005 can be seen in the 70-75 [...]
Questions to Get Your Paid Search Campaign Started Right
I’ve run into a number of clients who really don’t understand where to start when it comes to generating targeted leads through paid search. The more I thought about it, I decided it would be helpful to provide some guidelines for clients to gain a basic understanding of things you need to think about to run a successful [...]
Where do you go to find information on a business?
We have had some discussion around the office recently on where people go today when they want to find a particular business or business product? It use to be that our only option was to pull out the “Yellow Pages”. Obviously today, the Internet has changed our world in this area … but, how many people [...]