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2012 “Smart Marketing” Segments you need to consider … because they work!
Happy New Year! As we come into 2012, I am pausing for a few minutes to reflect on the fast pace of our Targeted Marketing World over the past 5 plus years. Now as we find even more options in our “multi-channel world” than ever before, Marketing Managers are faced with increasing choices for their [...]
Triggered Communications Webinar & 5 Tips for Success
I’m sure you’ve heard by now that Triggered Communications is a great way to increase your email marketing’s timeliness, relevancy and ROI. To help get you started, we’re hosting a Webinar on April 15, 2010 at 1:00 – 2:00 p.m. EST — “How to Use Event Triggered Communications to Increase Email Relevancy, Response and Sales.” We’ll show you [...]
2010 DMA Should Be Interesting
I can’t remember a year where we have had as much change in our marketing world. With the economy struggling, this alone has had significant impact. Add onto this the evolution of new digital tools such as Search, Social Media and Mobile and this year’s Direct Marketing Association’s national convention is bound to be interesting. [...]
Advantages of Creating an Integrated Marketing Database for Your Business
Integrated marketing is creating growing complications for most businesses to manage their customer data. Customer Email data management requirements for opt-outs and bounces are often difficult to maintain, and creating intelligent landing pages for customers to provide you with updated customer data adds yet another level of complexity. In our opinion, one of the easiest ways [...]
Multichannel Integration and Optimization: The Direct Marketer’s To-Do List that’s NEVER Done
I’m sure you’re right there with me…there’s nothing more satisfying than crossing-off action items on my to-do lists – whether it’s in the office, at home and those places where both worlds blend. But as marketers, that satisfaction is forever elusive when it comes to Web site optimization and making sure you’re being strategic across [...]
ROI-based Search
Here’s a DMNews article about setting-up a paid search budget based on profitability. I found it interesting for two reasons. 1) We just broadcasted a webinar on paid search and discussed budget setup and controls and 2) We just happen to be strategizing on how to expand our own marketing success in paid search from [...]
The Importance of Developing Handraisers for your Business
So few companies fully understand and leverage the power of developing “handraisers”. In our world, this is someone who is interested in your company’s product, but not ready to purchase your products or services at this time. It applies to just about every business segment and industry. I am sure you can relate this to your every day shopping [...]
Search Engine Optimization is a long term investment
I was connecting with Adam Henige, our strategic partner from Netvantage Marketing this week about all of the cool and trendy social networking tools that are appearing everywhere it seems. We are now Twittering on Good Morning America! But how do these new marketing tools really compare to the fundamentals in the Digital Services arena [...]
Our Technology Solutions provide administrative efficiencies for Marketers
I was working with a client this week who was looking to implement a new Customer Loyalty program. Our role in the opportunity was to create a new technology portal to manage their customer loyalty activities via the web. This year’s program was going to increase in size … forcing the client to look at [...]