List Strategy
May 24, 2013 Kevinharlow
analytics
ICS AutoNet: The Secret to Their Success… Some Automotive Marketers are outperforming their peers in terms of ROI, better response rates and sales. What are these top performers doing in their direct marketing programs (that you may or may not be)? Here are three common factors among top Automotive Marketers and their best performing programs. [...]
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analytics, automotive aftermarket marketing, automotive financing marketing, automotive insurance marketing, Automotive Marketing,
January 22, 2013 Barry Carr
analytics
As the analytic lead at ICS Marketing Services I’m frequently asked to explain and recommend various types of modeling in order to select prospects for targeted marketing. The first question is: when do you need modeling? If you only have 15,000 prospects and you can afford to communicate with everyone, then there really is no need [...]
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April 4, 2012 Kevinharlow
analytics
With marketers continuing to highlight increases in their 2012 marketing budgets, I thought it was timely to reflect on what is and isn’t working in the arena of email prospecting. While companies continue to evolve their email communications to current customers and “handraisers” interested in their product, email prospecting is a different story.
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compiled email lists, Direct Marketing, email lists, email marketing, integrated marketing,
February 23, 2012 admin
Data Cleansing and Enhancement
Inc. magazine ranked ICS on their 5000 fastest growth companies list for
the fifth year in a row. Here is ICS’s financial analysis on the areas of
company growth.
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Data Warehousing, digital marketing, Direct Marketing, fastest growing companies, ICS marketing services,
January 12, 2010 Kevinharlow
analytics
Targeting – Measurement – Channel Integration – Prospecting These four trends are what ICS is all about and what we’ve been preaching for increased sales lift, better Marketing ROI and overall business growth. Now, direct marketers across the country are finally starting to see these four tenets as "hot trends for 2010" according to Deliver Magazine. [...]
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December 1, 2009 Kevinharlow
Data Cleansing and Enhancement
This article, Top 10 Email Appending Mistakes to Avoid, from ChiefMarketer.com not only tells you how to avoid email appending mistakes, but also gives helpful tips on what to look for in an Email Marketing Services Provider. Whether or not you choose ICS for your next email marketing project, I want to make sure that your investment [...]
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Direct Marketing, email appending, email marketing, List Strategy,
November 15, 2009 Kevinharlow
Direct Marketing
There has been a lot of discussion from the recent DMA and around ICS regarding Triggered Communications. Why all the buzz? Quite simply it is driven from the successes that larger organizations are starting to see in this area. While email response rates are continuing to be challenged, Triggered Communications are a key component to adding relevancy [...]
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data driven technology, digital marketing, email marketing, Marketing Technology, targeting prospects,
August 28, 2009 Kevinharlow
analytics
It has been an interesting Summer in the Automotive Marketing space. Tough to be in Michigan and not be impacted by the challenges faced to jumpstart this business sector. The focus of today’s message is using Legacy In Market Shopper data in the Automotive Space. Typically, Automobile Manufacturers use the freshest data coming from sources like [...]
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Add new tag, analytics, Automotive Marketing, business to consumer marketing, Direct Marketing,
July 12, 2009 Kevinharlow
Direct Marketing
According to the Detroit News on July 2, 2009, June auto sales show that consumers are holding-off on purchases until the Cash for Clunkers program gets started. “Consumers encouraged by promising economic signs headed back to dealer showrooms last month, but sales sputtered in late June as prospective buyers waited for the government to introduce [...]
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B2C marketing, business to consumer marketing, Direct Marketing, integrated marketing, List Strategy,
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