List Strategy
January 12, 2010 Kevinharlow
analytics
Targeting – Measurement – Channel Integration – Prospecting These four trends are what ICS is all about and what we’ve been preaching for increased sales lift, better Marketing ROI and overall business growth. Now, direct marketers across the country are finally starting to see these four tenets as "hot trends for 2010" according to Deliver Magazine. [...]
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December 1, 2009 Kevinharlow
Data Cleansing and Enhancement
This article, Top 10 Email Appending Mistakes to Avoid, from ChiefMarketer.com not only tells you how to avoid email appending mistakes, but also gives helpful tips on what to look for in an Email Marketing Services Provider. Whether or not you choose ICS for your next email marketing project, I want to make sure that your investment [...]
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Direct Marketing, email appending, email marketing, List Strategy,
November 15, 2009 Kevinharlow
Email Marketing
There has been a lot of discussion from the recent DMA and around ICS regarding Triggered Communications. Why all the buzz? Quite simply it is driven from the successes that larger organizations are starting to see in this area. While email response rates are continuing to be challenged, Triggered Communications are a key component to adding relevancy [...]
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data driven technology, digital marketing, email marketing, Marketing Technology, targeting prospects,
August 28, 2009 Kevinharlow
analytics
It has been an interesting Summer in the Automotive Marketing space. Tough to be in Michigan and not be impacted by the challenges faced to jumpstart this business sector. The focus of today’s message is using Legacy In Market Shopper data in the Automotive Space. Typically, Automobile Manufacturers use the freshest data coming from sources like [...]
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Add new tag, analytics, Automotive Marketing, business to consumer marketing, Direct Marketing,
July 12, 2009 Kevinharlow
Direct Marketing
According to the Detroit News on July 2, 2009, June auto sales show that consumers are holding-off on purchases until the Cash for Clunkers program gets started. “Consumers encouraged by promising economic signs headed back to dealer showrooms last month, but sales sputtered in late June as prospective buyers waited for the government to introduce [...]
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B2C marketing, business to consumer marketing, Direct Marketing, integrated marketing, List Strategy,
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