ICS Blog RSSLead Management
All Aboard the SEM Bandwagon!
A recent Forrester study shows what all of us already know. Marketers will continue to shift dollars from traditional media and traditional direct marketing to online direct marketing. I like Target Marketing Magazine’s research summary overviewing the growth factors in SEM, SEO, online advertising (a.k.a., Pay-Per-Click) and Email Marketing which are among the listed 16 [...]
Hot 2010 Marketing Trends Getting Hotter
Targeting – Measurement – Channel Integration – Prospecting These four trends are what ICS is all about and what we’ve been preaching for increased sales lift, better Marketing ROI and overall business growth. Now, direct marketers across the country are finally starting to see these four tenets as "hot trends for 2010" according to Deliver Magazine. [...]
Triggered Communications Raise Email Response Rates and Conversions
There has been a lot of discussion from the recent DMA and around ICS regarding Triggered Communications. Why all the buzz? Quite simply it is driven from the successes that larger organizations are starting to see in this area. While email response rates are continuing to be challenged, Triggered Communications are a key component to adding relevancy [...]
ROI-based Search
Here’s a DMNews article about setting-up a paid search budget based on profitability. I found it interesting for two reasons. 1) We just broadcasted a webinar on paid search and discussed budget setup and controls and 2) We just happen to be strategizing on how to expand our own marketing success in paid search from [...]
The Importance of Developing Handraisers for your Business
So few companies fully understand and leverage the power of developing “handraisers”. In our world, this is someone who is interested in your company’s product, but not ready to purchase your products or services at this time. It applies to just about every business segment and industry. I am sure you can relate this to your every day shopping [...]