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Triggered Communications Raise Email Response Rates and Conversions
There has been a lot of discussion from the recent DMA and around ICS regarding Triggered Communications. Why all the buzz? Quite simply it is driven from the successes that larger organizations are starting to see in this area. While email response rates are continuing to be challenged, Triggered Communications are a key component to adding relevancy [...]
2010 DMA Should Be Interesting
I can’t remember a year where we have had as much change in our marketing world. With the economy struggling, this alone has had significant impact. Add onto this the evolution of new digital tools such as Search, Social Media and Mobile and this year’s Direct Marketing Association’s national convention is bound to be interesting. [...]
Advantages of Creating an Integrated Marketing Database for Your Business
Integrated marketing is creating growing complications for most businesses to manage their customer data. Customer Email data management requirements for opt-outs and bounces are often difficult to maintain, and creating intelligent landing pages for customers to provide you with updated customer data adds yet another level of complexity. In our opinion, one of the easiest ways [...]
Multichannel Integration and Optimization: The Direct Marketer’s To-Do List that’s NEVER Done
I’m sure you’re right there with me…there’s nothing more satisfying than crossing-off action items on my to-do lists – whether it’s in the office, at home and those places where both worlds blend. But as marketers, that satisfaction is forever elusive when it comes to Web site optimization and making sure you’re being strategic across [...]
Tips & Tactics for Launching a Google AdWord Campaign
Click on the following link to few the first 10 minutes of ICS’s webinar on Tips and Tactics for launching a Google Adword Campaign. If you like what you hear, give us a call for a copy of the full webinar detail … as well as professional and experienced advise in this area. http://www.youtube.com/icsMarketingSupport#play/uploads/0/hL-w8y9iCzs [...]
ROI-based Search
Here’s a DMNews article about setting-up a paid search budget based on profitability. I found it interesting for two reasons. 1) We just broadcasted a webinar on paid search and discussed budget setup and controls and 2) We just happen to be strategizing on how to expand our own marketing success in paid search from [...]
The Importance of Developing Handraisers for your Business
So few companies fully understand and leverage the power of developing “handraisers”. In our world, this is someone who is interested in your company’s product, but not ready to purchase your products or services at this time. It applies to just about every business segment and industry. I am sure you can relate this to your every day shopping [...]
Search Engine Optimization is a long term investment
I was connecting with Adam Henige, our strategic partner from Netvantage Marketing this week about all of the cool and trendy social networking tools that are appearing everywhere it seems. We are now Twittering on Good Morning America! But how do these new marketing tools really compare to the fundamentals in the Digital Services arena [...]
Offline and Online integration — Little things make a big difference!
This week, I came across an article from JupiterResearch talking about online and offline integration efforts that I thought was pretty strong. We have been talking about marketing integration for nearly two decades … but now we have more channels to integrate than ever before. Possibly you have heard the statistic: “An iProspect’s 2007 study ‘Offline [...]