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2012 “Smart Marketing” Segments you need to consider … because they work!
Happy New Year! As we come into 2012, I am pausing for a few minutes to reflect on the fast pace of our Targeted Marketing World over the past 5 plus years. Now as we find even more options in our “multi-channel world” than ever before, Marketing Managers are faced with increasing choices for their [...]
The Meaningful Market
The term “Meaningful Market” has been thrown around a lot recently. If you Google the term, you find different results ranging from company names, book titles to people who attempt to define it… including Biz Stone, Co-Founder of Twitter, who says what it means to him in more than 140 characters. At this year’s DMA [...]
Inc. Magazine Names ICS as One of the Fastest-Growing Companies – 4 Years Running
I have some bright news to share on this rainy Michigan morning… Inc. magazine named us on their 5000 List – for the fourth year in a row! I will include our news release in this post so you can see the details on why we continue to grow, even during a slow economy. We’re [...]
All Aboard the SEM Bandwagon!
A recent Forrester study shows what all of us already know. Marketers will continue to shift dollars from traditional media and traditional direct marketing to online direct marketing. I like Target Marketing Magazine’s research summary overviewing the growth factors in SEM, SEO, online advertising (a.k.a., Pay-Per-Click) and Email Marketing which are among the listed 16 [...]
Hot 2010 Marketing Trends Getting Hotter
Targeting – Measurement – Channel Integration – Prospecting These four trends are what ICS is all about and what we’ve been preaching for increased sales lift, better Marketing ROI and overall business growth. Now, direct marketers across the country are finally starting to see these four tenets as "hot trends for 2010" according to Deliver Magazine. [...]
The Gift of Measurable ROI, Peace & Goodwill Between Marketing & Financial Departments
‘Tis the Season…for finalizing budgets and marketing plans for 2010. You are not alone as I am in the same process for ICS. So, here’s a timely gift to all of my in-house marketing executive friends that will boost your department’s status in your organization. This article, "Make the C-Suite Believe", from chiefmarketer.com breaks-down the marketing [...]
Why digital makes sense in your marketing mix
By: Adam Henige While more and more organizations have at least begun to dip their toes into the world of search marketing, some still fail to see how it will fit into a traditional marketing campaign or precisely how it supplements more traditional methods. I’ve been fortunate enough to have this discussion in-person with a [...]
Triggered Communications Raise Email Response Rates and Conversions
There has been a lot of discussion from the recent DMA and around ICS regarding Triggered Communications. Why all the buzz? Quite simply it is driven from the successes that larger organizations are starting to see in this area. While email response rates are continuing to be challenged, Triggered Communications are a key component to adding relevancy [...]
2010 DMA Should Be Interesting
I can’t remember a year where we have had as much change in our marketing world. With the economy struggling, this alone has had significant impact. Add onto this the evolution of new digital tools such as Search, Social Media and Mobile and this year’s Direct Marketing Association’s national convention is bound to be interesting. [...]