Direct Marketing

Leveraging Legacy “In-Market Shopper” Data for Automotive

August 28, 2009 Kevinharlow analytics

It has been an interesting Summer in the Automotive Marketing space. Tough to be in Michigan and not be impacted by the challenges faced to jumpstart this business sector. The focus of today’s message is using Legacy In Market Shopper data in the Automotive Space. Typically, Automobile Manufacturers use the freshest data coming from sources like [...]

0 Add new tag, analytics, Automotive Marketing, business to consumer marketing, Direct Marketing,

Tips & Tactics for Launching a Google AdWord Campaign

August 3, 2009 Kevinharlow Digital Lead Generation

Click on the following link to few the first 10 minutes of ICS’s webinar on Tips and Tactics for launching a Google Adword Campaign. If you like what you hear, give us a call for a copy of the full webinar detail … as well as professional and experienced advise in this area. http://www.youtube.com/icsMarketingSupport#play/uploads/0/hL-w8y9iCzs [...]

2 Add new tag, B2C marketing, consumer marketing, online lead generation, online marketing,

Are you ready for “Cash for Clunkers”?

July 12, 2009 Kevinharlow Direct Marketing

According to the Detroit News on July 2, 2009, June auto sales show that consumers are holding-off on purchases until the Cash for Clunkers program gets started. “Consumers encouraged by promising economic signs headed back to dealer showrooms last month, but sales sputtered in late June as prospective buyers waited for the government to introduce [...]

2 B2C marketing, business to consumer marketing, Direct Marketing, integrated marketing, List Strategy,

The Importance of Developing Handraisers for your Business

May 9, 2009 Kevinharlow Direct Marketing

So few companies fully understand and leverage the power of developing “handraisers”. In our world, this is someone who is interested in your company’s product, but not ready to purchase your products or services at this time. It applies to just about every business segment and industry. I am sure you can relate this to your every day shopping [...]

0 data driven technology, data management, email marketing, Lead Management, online lead generation,

Offline and Online integration — Little things make a big difference!

April 4, 2009 Kevinharlow Direct Marketing

This week, I came across an article from JupiterResearch talking about online and offline integration efforts that I thought was pretty strong. We have been talking about marketing integration for nearly two decades … but now we have more channels to integrate than ever before. Possibly you have heard the statistic: “An iProspect’s 2007 study ‘Offline [...]

0 B2C marketing, business to consumer marketing, cost-effective marketing, customer acquistion, integrated marketing,

Rethinking the Mature Market

March 9, 2009 Kevinharlow Direct Marketing

I was reading an interesting study yesterday from Pew Research. The title of it was “Generations Online in 2009″. The interesting note that I picked-up from the study was the growth in Internet usage in the mature segment of the population: The biggest increase in Internet use since 2005 can be seen in the 70-75 [...]

0 All Industries, analytics, generational marketing, market research, market segmentation,

Volume down as prices go up for USPS. What does it mean for Marketers?

March 3, 2009 Kevinharlow Direct Marketing

May 11th is the date targeted for postage rates to go up across the board. The average rate increase is about 3.8% and does vary by segment. Of course, the behind the scenes story contributing to the increase is the decline in recent mail volume … with a 9.5 billion piece decline in mail for 2008. According [...]

0 All Industries, data management, digital marketing, Direct Marketing, email marketing,