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Social Media: Marketing Darling of the Moment or Just a Shiny New Tool?
I’m back from my West Coast trip spent visiting clients in LA and, of course, attending the DMA 2010 in San Francisco. For me, the biggest take-away from this year’s conference was a big affirmation that ICS is on the right track with our product/service mix and integration of online and offline marketing tools… and [...]
Survey Says… SEO Tops Marketers’ 2011 Plans
SEO Tops Marketers’ 2011 Plans – This survey reveals the top three online marketing channels and tactics planned for 2011. (Source: toprankblog.com, highest ranked marketing blog) [k1]Lets move to a future blog post
5 Best Practices in Direct Mail Design
I just read this article on the 5 Best Practices in Direct Mail Design and had to pass it along. With all of the digital advances in direct marketing grabbing our attention (and for good reason), including triggered communications/emails, it’s nice to re-visit what makes the printed direct mail piece work — especially one that’s tied into a [...]
All Aboard the SEM Bandwagon!
A recent Forrester study shows what all of us already know. Marketers will continue to shift dollars from traditional media and traditional direct marketing to online direct marketing. I like Target Marketing Magazine’s research summary overviewing the growth factors in SEM, SEO, online advertising (a.k.a., Pay-Per-Click) and Email Marketing which are among the listed 16 [...]
Hot 2010 Marketing Trends Getting Hotter
Targeting – Measurement – Channel Integration – Prospecting These four trends are what ICS is all about and what we’ve been preaching for increased sales lift, better Marketing ROI and overall business growth. Now, direct marketers across the country are finally starting to see these four tenets as "hot trends for 2010" according to Deliver Magazine. [...]
2010 DMA Should Be Interesting
I can’t remember a year where we have had as much change in our marketing world. With the economy struggling, this alone has had significant impact. Add onto this the evolution of new digital tools such as Search, Social Media and Mobile and this year’s Direct Marketing Association’s national convention is bound to be interesting. [...]
Advantages of Creating an Integrated Marketing Database for Your Business
Integrated marketing is creating growing complications for most businesses to manage their customer data. Customer Email data management requirements for opt-outs and bounces are often difficult to maintain, and creating intelligent landing pages for customers to provide you with updated customer data adds yet another level of complexity. In our opinion, one of the easiest ways [...]
Tips & Tactics for Launching a Google AdWord Campaign
Click on the following link to few the first 10 minutes of ICS’s webinar on Tips and Tactics for launching a Google Adword Campaign. If you like what you hear, give us a call for a copy of the full webinar detail … as well as professional and experienced advise in this area. http://www.youtube.com/icsMarketingSupport#play/uploads/0/hL-w8y9iCzs [...]