ICS Blog RSS5 Best Practices in Direct Mail Design
I just read this article on the 5 Best Practices in Direct Mail Design and had to pass it along. With all of the digital advances in direct marketing grabbing our attention (and for good reason), including triggered communications/emails, it’s nice to re-visit what makes the printed direct mail piece work — especially one that’s tied into a multichannel strategy. Here I go again on that integration soapbox!
One or all of these 5 tips may help you get out of a rut in your direct mail design, packaging and copywriting.
Just remember: Without relevency and getting the recipient to “stop and see what’s in it for me,” your awesome layout, packaging and copywriting might just be perfuming a pig.
