Triggered Communications Webinar & 5 Tips for Success
Filed under: Digital Lead Generation, Email Marketing, Marketing Technology Solutions, Uncategorized, integrated marketing
I’m sure you’ve heard by now that Triggered Communications is a great way to increase your email marketing’s timeliness, relevancy and ROI. To help get you started, we’re hosting a Webinar on April 15, 2010 at 1:00 – 2:00 p.m. EST — “How to Use Event Triggered Communications to Increase Email Relevancy, Response and Sales.”
We’ll show you how easy it is to set-up behaviorally triggered email messages that deliver the right message to the right subscriber at the exact moment he or she is most engaged and likely to respond using Listrak’s automated event triggered messaging solution.
You will learn how to:
- Add a powerful, automated email responder system to your integrated marketing mix
- Trigger specific email responses according to your customer’s behaviors or targeted events
- Have one-on-one conversations with each of your customers and prospects
- Increase your email’s relevancy, open rates and your sales
Participation in this webinar is free, but space is limited. So, reserve your seat today.
While we’re putting the finishing touches on our webinar, here are five tips from Target Marketing Magazine for Triggered Communications success.
- Thoughtfully defining your triggers – this is the heart of your program
- Prepare your sales team to handle these leads – without making customers feel like “they’re being stalked.” You want to your customer to be loyal to your brand and feel, “Hey, this company really gets me and understands my needs.” That’s a big difference from a creepy, “I’m-being-watched feeling!”
- Put contact frequency in your process so you don’t bug your best customer and burn-out your sales team
- Continually improve your triggered-based program using feedback from your best sales people
I’m excited about what Triggered Communications can do to grow our clients’ businesses and I’m looking forward to meeting you online on April 15 for the Webinar! I hope you can join us!
