All Aboard the SEM Bandwagon!
Filed under: Direct Marketing, Email Marketing, General Marketing, Lead Management, Search Engine Marketing, analytics, integrated marketing, paid search, search engine optimization
A recent Forrester study shows what all of us already know. Marketers will continue to shift dollars from traditional media and traditional direct marketing to online direct marketing.
I like Target Marketing Magazine’s research summary overviewing the growth factors in SEM, SEO, online advertising (a.k.a., Pay-Per-Click) and Email Marketing which are among the listed 16 online marketing trends.
More than 80% of marketers are using paid search and SEO and plan to expand search into more segments. As consumers search more online, Google’s AdWord inventory continues to grow. All music to marketers’ ears as you expand your paid search and SEO efforts.
Online advertising, “performance-based” media buys and integrated email marketing are also slated for substantial growth through 2014.
