The Gift of Measurable ROI, Peace & Goodwill Between Marketing & Financial Departments

December 1, 2009 Kevinharlow General Marketing

‘Tis the Season…for finalizing budgets and marketing plans for 2010.  You are not alone as I am in the same process for ICS. 

So, here’s a timely gift to all of my in-house marketing executive friends that will boost your department’s status in your organization.  This article, "Make the C-Suite Believe", from chiefmarketer.com breaks-down the marketing planning process into simple terms that will not only bring cheer to your CFO, but maybe even get the accounting department to sing your praises on growing the company’s business.

For both in-house and agency marketing friends alike, you will find the “test” section of this article most important for any marketing plan or stand-alone program. Here’s to more measurable marketing ROI in 2010!

marketing strategy and planning, measurable marketing, ROI,