ICS Blog RSSDecember, 2009
The Gift of Measurable ROI, Peace & Goodwill Between Marketing & Financial Departments
‘Tis the Season…for finalizing budgets and marketing plans for 2010. You are not alone as I am in the same process for ICS. So, here’s a timely gift to all of my in-house marketing executive friends that will boost your department’s status in your organization. This article, "Make the C-Suite Believe", from chiefmarketer.com breaks-down the marketing [...]
Why digital makes sense in your marketing mix
By: Adam Henige While more and more organizations have at least begun to dip their toes into the world of search marketing, some still fail to see how it will fit into a traditional marketing campaign or precisely how it supplements more traditional methods. I’ve been fortunate enough to have this discussion in-person with a [...]