Triggered Communications Raise Email Response Rates and Conversions

November 15, 2009 Kevinharlow Email Marketing

There has been a lot of discussion from the recent DMA and around ICS regarding Triggered Communications.  Why all the buzz?  Quite simply it is driven from the successes that larger organizations are starting to see in this area.  While email response rates are continuing to be challenged, Triggered Communications are a key component to adding relevancy [...]

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3 data driven technology, digital marketing, email marketing, Marketing Technology, targeting prospects,