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August, 2009

Leveraging Legacy “In-Market Shopper” Data for Automotive

August 28, 2009 Kevinharlow analytics

It has been an interesting Summer in the Automotive Marketing space.  Tough to be in Michigan and not be impacted by the challenges faced to jumpstart this business sector.  The focus of today’s message is using Legacy In Market Shopper data in the Automotive Space.  Typically, Automobile Manufacturers use the freshest data coming from sources like [...]

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0 Add new tag, analytics, Automotive Marketing, business to consumer marketing, Direct Marketing,

Multichannel Integration and Optimization: The Direct Marketer’s To-Do List that’s NEVER Done

August 7, 2009 Kevinharlow Email Marketing

I’m sure you’re right there with me…there’s nothing more satisfying than crossing-off action items on my to-do lists – whether it’s in the office, at home and those places where both worlds blend.  But as marketers, that satisfaction is forever elusive when it comes to Web site optimization and making sure you’re being strategic across [...]

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0 consumer marketing, cost-effective marketing, data driven technology, Direct Marketing, email marketing,

Tips & Tactics for Launching a Google AdWord Campaign

August 3, 2009 Kevinharlow Digital Lead Generation

Click on the following link to few the first 10 minutes of ICS’s webinar on Tips and Tactics for launching a Google Adword Campaign.  If you like what you hear, give us a call for a copy of the full webinar detail … as well as professional and experienced advise in this area.    http://www.youtube.com/icsMarketingSupport#play/uploads/0/hL-w8y9iCzs [...]

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0 Add new tag, B2C marketing, consumer marketing, online lead generation, online marketing,

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