Are you ready for “Cash for Clunkers”?

July 12, 2009 Kevinharlow Direct Marketing

According to the Detroit News on July 2, 2009, June auto sales show that consumers are holding-off on purchases until the Cash for Clunkers program gets started. 

“Consumers encouraged by promising economic signs headed back to dealer showrooms last month, but sales sputtered in late June as prospective buyers waited for the government to introduce its cash-for-clunkers incentives.”

 This was a timely article for me as we were just putting the finishing touches on ICS AutoNet’s new data card for our “Cash for Clunkers” prospect list. 

 Obviously, it’s in the best interest of these consumers who qualify for this program to wait for the “clunker cash.”  As soon as this program starts, they’ll be ready to purchase. 

 So, hopefully auto marketers and dealers realize that the time to connect with these consumers is right now. 

Through ICS AutoNet’s self-reported data, our “Cash for Clunkers” list allows dealers access to auto ownership and leasing information that State DMVs can no longer provide.  Plus, we specifically designed this file to target consumers who may qualify for the government program.    We can connect dealers to owners of vehicles with targeted makes, models and vehicle years from 2002 and earlier within a specified radius of the dealership. 

 Our list is derived from a comprehensive master file compiled from multiple Shelby-compliant sources and offers more than 100 million records.  Each month, a million fresh records are added to the data file – making it an effective marketing tool for one-time promotions or ongoing campaigns. 

 ICS AutoNet’s Self-reported data file has been successfully applied in automotive marketing, consumer marketing and service-related programs. Following is an overview of available selects:

• Make and Model
• Vehicle Year 2002 and before
• Odometer
• Postal and telephone;  Email available upon request.
• Owner demographics and lifestyle (age, income and geography)

 List pricing starts at $115 / M. Please note that we include make, model, vehicle year and geography at no extra charge.  A complete data card is available for more information.

B2C marketing, business to consumer marketing, Direct Marketing, integrated marketing, List Strategy,