ICS Blog RSSJuly, 2009
RELEVANCY is Key in Email Marketing Success
Now I wouldn’t consider myself a cynic, but I had to chuckle when I read the “cynic’s take” at the bottom of this article in Direct Magazine. It’s exactly what I was thinking as I read about this email marketing study’s results. It seems marketers are improving at deliverability and open-rates, but still struggle [...]
ROI-based Search
Here’s a DMNews article about setting-up a paid search budget based on profitability. I found it interesting for two reasons. 1) We just broadcasted a webinar on paid search and discussed budget setup and controls and 2) We just happen to be strategizing on how to expand our own marketing success in paid search from [...]