The Importance of Developing Handraisers for your Business
Filed under: Direct Marketing, Email Marketing, General Marketing, Lead Management, Marketing Technology Solutions
So few companies fully understand and leverage the power of developing “handraisers”. In our world, this is someone who is interested in your company’s product, but not ready to purchase your products or services at this time. It applies to just about every business segment and industry.
I am sure you can relate this to your every day shopping experiences. You are shopping at a store or online for something you are looking for. Through your shopping experience you are exposed to the product or service, but you are just not ready to pull the trigger at this time. Possibly you want to shop around a bit, or receive additional details on the items you are looking at. While we tend to think retail, it could be any thing from a new car, to a charitable cause, to a service you need for your business.
If you haven’t developed a Handraiser channel for your business, you really need to make it a priority. It is typically not expensive, and it will provide you access to a very productive prospect segment. We typically see a handraiser Channel converting to customers a 5 to 15 times the best targeted competitive prospects. Often, they will even outperform your current customers when soliciting new business.
Where do you get started? Typically business owners will provide an opportunity within their website or retail location for prospects/shoppers to receive more information or to stay in touch with the company. This can be as simple as a sign up for a newsletter or an opportunity to receive “special value offers” from the company.
To fully maximize the potential of the Handraiser channel, every prospect / shopper touchpoint should provide an invitation to easily engage in this communication. Examples of these might include:
- A link on your website that offers prospects an avenue to stay in touch
- Point of Sale within your storefront that invites shoppers to sign up for special offers
- Reference in your marketing efforts (newletter, mass media, targeted media) to go to a landing page to sign up for ongoing special values
Handraiser Data Capture Example
The Email channel is an excellent avenue to communicate with this audience … taking advantage of the low cost and delivery speed of the medium.
Have you developed a Handraiser channel for your Business? While many businesses have integrated these systems as a part of the Lead Management process, still the majority of businesses have not. If you are one of these organizations, you are missing out on a powerful and inexpensive way to develop new customers.
Comments
One Comment on The Importance of Developing Handraisers for your Business
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bizsugar.com on
Tue, 12th May 2009 11:57 pm
The Importance of Developing Handraisers for your Business…
Do you have visitors on your website wanting more information? If you don’t provide them easy opportunities to be contacted, you might be missing easy opportunities to better engage prospects….
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