ICS Blog RSSMarch, 2009
Our Technology Solutions provide administrative efficiencies for Marketers
I was working with a client this week who was looking to implement a new Customer Loyalty program. Our role in the opportunity was to create a new technology portal to manage their customer loyalty activities via the web. This year’s program was going to increase in size … forcing the client to look at [...]
Rethinking the Mature Market
I was reading an interesting study yesterday from Pew Research. The title of it was “Generations Online in 2009″. The interesting note that I picked-up from the study was the growth in Internet usage in the mature segment of the population: The biggest increase in Internet use since 2005 can be seen in the 70-75 [...]
Volume down as prices go up for USPS. What does it mean for Marketers?
May 11th is the date targeted for postage rates to go up across the board. The average rate increase is about 3.8% and does vary by segment. Of course, the behind the scenes story contributing to the increase is the decline in recent mail volume … with a 9.5 billion piece decline in mail for 2008. According [...]