ICS Blog RSSFebruary, 2009
Questions to Get Your Paid Search Campaign Started Right
I’ve run into a number of clients who really don’t understand where to start when it comes to generating targeted leads through paid search. The more I thought about it, I decided it would be helpful to provide some guidelines for clients to gain a basic understanding of things you need to think about to run a successful [...]
Where do you go to find information on a business?
We have had some discussion around the office recently on where people go today when they want to find a particular business or business product? It use to be that our only option was to pull out the “Yellow Pages”. Obviously today, the Internet has changed our world in this area … but, how many people [...]
Build your email mix with sweepstakes!
I was visiting with a client the other day who was doing an excellent job of acquiring their customers’ email addresses. They are very experienced marketers who focus the majority of their marketing efforts on cross-sell activities. They were leveraging enticing promotional sweepstakes as a way to drive email activation from customers who had not previously provided [...]