ICS BlogToday’s Lead Nurturing tools simply convert more leads
While lead nurturing is not a new discipline, today’s Marketing Automation tools make lead nurturing easier and more cost effective to set up … even for a mid-sized organizations. But one of the “low hanging fruit” areas that deliver immediate results is for your organizations new leads or handraisers. A smartly designed new lead cadence [...]
Employee Retention
I often find myself commenting, even boasting, about the employee retention here at ICS Marketing Services. While I am happy to be part of an environment that has high employee retention, I can’t take all the credit. There are other employees that have been here a lot longer than me. Even the first official hire [...]
USPS Important Changes for Direct Mail
As a leading lettershop service provider, it’s our job to keep our clients informed of constant changes being made by the USPS. As we start 2013 please be aware of the January changes coming this week. Effective January 27, postage rates will raise an average of 2.5% – this will be for all mail classifications. [...]
Models, Scores, and Targeted Marketing
As the analytic lead at ICS Marketing Services I’m frequently asked to explain and recommend various types of modeling in order to select prospects for targeted marketing. The first question is: when do you need modeling? If you only have 15,000 prospects and you can afford to communicate with everyone, then there really is no need [...]
Automotive Marketing Evolving to Include Combination of Targeted List Strategies
As 2013 begins, I reflect back on the success many OEM’s have had in the past few years, using a multitude of strategies centered around ICS’s AutoNet list properties. The amount and quality of data available to marketers in the automotive space has increased significantly in the past few years. ICS’s AutoNet In-Market Shopper data [...]
Analytic Profiling
I have had many conversations with clients looking to purchase prospecting lists. Typically, these conversations start with me asking what they know about current customers, clients, or donors so that we can identify the “best prospects.” But I find that many companies don’t really know specifically who their clients, customers or donors are. Because it’s expensive [...]
Inc. Magazine Names ICS on the 5000 List for the 6th Year
For the sixth consecutive year, Inc. Magazine ranks ICS on the 5000 Growth Companies List of the nation’s fastest-growing private companies. As I’ve said in the previous five years of making the list, it’s our valued clients and committed team who puts us on list every time. You can view the entire 2012 Inc. 5000 [...]
Prospecting for new customers with Direct Mail is cool again!
In the era of Facebook, Direct Mail has slowly but surely clawed its way back to relevance. Maybe more accurately, Direct Mail has stayed the course and is moving back up the ranks because smart marketers are recognizing the value of using data tools to measure their results. What is much better than “likes” or [...]
Encouraging Points from the 2012 DMA Marketing Channel Growth Trends
This year’s DMA Statistical Fact Book has some interesting insight on the growth of the various marketing channels in the coming years. Take a look at the first two pages of the DMA Statistical Fact Book to see a breakdown of each marketing channel and year-over-year comparisons among all channels. The last five to 10 [...]