3 Ways Top Automotive Marketers Drive-up Response Rates & Sales with the Industry’s Most Comprehensive Data for Email, Direct & Integrated Marketing

May 24, 2013 Kevinharlow analytics

ICS AutoNet:  The Secret to Their Success… Some Automotive Marketers are outperforming their peers in terms of ROI, better response rates and sales.  What are these top performers doing in their direct marketing programs (that you may or may not be)?  Here are three common factors among top Automotive Marketers and their best performing programs. [...]

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0 analytics, automotive aftermarket marketing, automotive financing marketing, automotive insurance marketing, Automotive Marketing,

Today’s Lead Nurturing tools simply convert more leads

April 24, 2013 Kevinharlow Direct Marketing

While lead nurturing is not a new discipline, today’s Marketing Automation tools make lead nurturing easier and more cost effective to set up … even for a mid-sized organizations. But one of the “low hanging fruit” areas that deliver immediate results is for your organizations new leads or handraisers.  A smartly designed new lead cadence [...]

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Employee Retention

February 28, 2013 Kevinharlow Direct Marketing

I often find myself commenting, even boasting, about the employee retention here at ICS Marketing Services.  While I am happy to be part of an environment that has high employee retention, I can’t take all the credit.  There are other employees that have been here a lot longer than me.  Even the first official hire [...]

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USPS Important Changes for Direct Mail

January 25, 2013 Kevinharlow Direct Marketing

As a leading lettershop service provider, it’s our job to keep our clients informed of constant changes being made by the USPS.  As we start 2013 please be aware of the January changes coming this week. Effective January 27, postage rates will raise an average of 2.5% – this will be for all mail classifications. [...]

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Models, Scores, and Targeted Marketing

January 22, 2013 Barry Carr analytics

As the analytic lead at ICS Marketing Services I’m frequently asked to explain and recommend various types of modeling in order to select prospects for targeted marketing.  The first question is: when do you need modeling? If you only have 15,000 prospects and you can afford to communicate with everyone, then there really is no need [...]

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Automotive Marketing Evolving to Include Combination of Targeted List Strategies

January 10, 2013 Kevinharlow Direct Marketing

As 2013 begins, I reflect back on the success many OEM’s have had in the past few years, using a multitude of strategies centered around ICS’s AutoNet list properties.  The amount and quality of data available to marketers in the automotive space has increased significantly in the past few years. ICS’s AutoNet In-Market Shopper data [...]

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Analytic Profiling

December 10, 2012 Kevinharlow Direct Marketing

I have had many conversations with clients looking to purchase prospecting lists.  Typically, these conversations start with me asking what they know about current customers, clients, or donors so that we can identify the “best prospects.” But I find that many companies don’t really know specifically who their clients, customers or donors are. Because it’s expensive [...]

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Inc. Magazine Names ICS on the 5000 List for the 6th Year

October 11, 2012 Kevinharlow Direct Marketing

For the sixth consecutive year, Inc. Magazine ranks ICS on the 5000 Growth Companies List of the nation’s fastest-growing private companies. As I’ve said in the previous five years of making the list, it’s our valued clients and committed team who puts us on list every time. You can view the entire 2012 Inc. 5000 [...]

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0 All Industries, inc 5000,

Prospecting for new customers with Direct Mail is cool again!

September 14, 2012 ken.orr Direct Marketing

In the era of Facebook, Direct Mail has slowly but surely clawed its way back to relevance. Maybe more accurately, Direct Mail has stayed the course and is moving back up the ranks because smart marketers are recognizing the value of using data tools to measure their results. What is much better than “likes” or [...]

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0 demographic profile, Direct Mail, marketing campaign, Marketing Professionals, Prospects,

Encouraging Points from the 2012 DMA Marketing Channel Growth Trends

June 5, 2012 Kevinharlow digital Marketing

This year’s DMA Statistical Fact Book has some interesting insight on the growth of the various marketing channels in the coming years. Take a look at the first two pages of the DMA Statistical Fact Book to see a breakdown of each marketing channel and year-over-year comparisons among all channels. The last five to 10 [...]

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0 B2C marketing, business to consumer marketing, consumer marketing, digital marketing, Direct Marketing,

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