ICS Blog RSSPaid Search For E-Commerce: What’s Been working?
The performance numbers for our e-commerce clients have been frankly outstanding in the last 6 months. We have seen great increases in CTR, revenue, and ROI, with significant decreases in CPC. Believe me, it isn’t all us. It is a combination of our AdWords playbook, our clients having good products, our clients caring about their site, and our clients listening to landing page recommendations for conversion.
Inc. Names ICS as a Fastest Growing, Privately-held Company for the 5th Consecutive Year (and the Secret Behind Our Success)
Inc. magazine ranked ICS on their 5000 fastest growth companies list for
the fifth year in a row. Here is ICS’s financial analysis on the areas of
company growth.
Five Ways to Create a Data-Driven Marketing Culture
With today’s technology, you don’t have to be a multi-million dollar organization to develop quality data-driven marketing. At ICS Marketing Support Solutions we can provide some advice in this area for your organization.
2012 “Smart Marketing” Segments you need to consider … because they work!
Happy New Year! As we come into 2012, I am pausing for a few minutes to reflect on the fast pace of our Targeted Marketing World over the past 5 plus years. Now as we find even more options in our “multi-channel world” than ever before, Marketing Managers are faced with increasing choices for their [...]
The Meaningful Market
The term “Meaningful Market” has been thrown around a lot recently. If you Google the term, you find different results ranging from company names, book titles to people who attempt to define it… including Biz Stone, Co-Founder of Twitter, who says what it means to him in more than 140 characters. At this year’s DMA [...]
Social Media: Marketing Darling of the Moment or Just a Shiny New Tool?
I’m back from my West Coast trip spent visiting clients in LA and, of course, attending the DMA 2010 in San Francisco. For me, the biggest take-away from this year’s conference was a big affirmation that ICS is on the right track with our product/service mix and integration of online and offline marketing tools… and [...]
Inc. Magazine Names ICS as One of the Fastest-Growing Companies – 4 Years Running
I have some bright news to share on this rainy Michigan morning… Inc. magazine named us on their 5000 List – for the fourth year in a row! I will include our news release in this post so you can see the details on why we continue to grow, even during a slow economy. We’re [...]
Webinar_Google Analytics: Insiders’ Tips & Tricks to Get More from Your Online Search Marketing Campaign
Find out how to use Google Analytics to get more out of your online search marketing campaigns. Join Joe Ford and me for our webinar on Thursday, August 26 at 2 p.m. EST. How effective is your Online Search Marketing Campaign? You’ve done the front end work: keyword research, website optimization, keyword saturation, ad text, URLs [...]
The Marketing Big Bang Theory: Online & Traditional Advertising Collide, Yielding Better ROI
Michigan State University’s Wharton Center for Performing Arts needed to increase event attendance. In addition to traditional advertising, MSU sought ICS’s online marketing guidance. We integrated sponsored search listings and banner ad placements into their existing advertising strategy. Here’s a case study to show you the tactics we used and the great results for MSU. Maybe [...]